Bacardi Exilo

Exilo is a concept packaging design for Bacardi spiced rum. Here I wanted to create a fresh, edgy design for Bacardi while also honouring its Cuban and Puerto Rican history with the star drawing and the wave illustration, which is frosted onto the glass. The colour of the classic Bacardi red throughout ties everything together. The word “Exilo” was chosen for the sub brand referring to the Bacardi family being exiled from Cuba.