Toronto Storytelling Festival

I created a branding design concept for the Toronto Storytelling Festival to revolve around the theme of imagination. What would be an effective way to appeal to the entire family, while promoting the value of books and stories, along with imagination, curiosity, fantasy, fun, and magic? I created a mascot to go along with this theme along with the rest of the visual elements. These were them implemented into a web presence, signage, and product concepts.